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Página Principal   Estudar   Oferta Formativa   Mestrados  Marketing

Marketing

 
Code 9314
DepartmentManagement Department
Degree Master
Registry

Initial registry:
R/A-Cr 118/2010 from 25-08-2010
Changes registry:
R/A-Cr 118/2010/AL01 from 05-01-2017

Duration 2 year(s)
Regime Evening
Course director Suzanne Fonseca Amaro
Course Secretariat

Secretariado do Departamento de Gestão:

Dra. Lurdes Duarte Patrício 

lurdesduarte@estv.ipv.pt

ou Dra. Natália Figueiredo

nafi@estv.ipv.pt

Telefone: 232 480 597   Fax: 232 424 651


Curricular structure

1st Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
Consumer Behaviour - 32 - - 6
Digital Marketing - 16 16 - 6
Marketing Research Methodologies - 16 16 - 6
Market Research - 32 - - 6
Marketing Technologies and Information Systems - 16 16 - 6
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

1st Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
Data Analysis - 16 16 - 6
On-line Market Research - 16 16 - 6
Project Management and Evaluation - 32 - - 6
International Marketing - 32 - - 6
Relationship Marketing and Customer Relationship Management - 16 16 - 6
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

2nd Year - Anual Contact hours  
Course unit T TP PL O ECTS
Dissertation/Project Work/Professional Work Placement - - - 78 60
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

Scientific areas

Areas ECTS
Management 6
Computer Science 12
Marketing 90
Mathematics 6
Psychology 6
Total 120

Oferta Formativa

Candidaturas

Matrículas - Diplomados
Vias Profissionalizantes

Inscrições Letivas

Departamentos/Área

Serviços Académicos

Serviços Informática

Biblioteca

Redes Sociais Facebook e Google+

ESTGV no Facebook


ESTGVno Google+
Escola Superior de Tecnologia e Gestão de Viseu
Campus Politécnico
3504-510 Viseu

Telefone: +351 232480500
Fax: +351 232424651
E-mail: estgv@estgv.ipv.pt

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