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Página Principal   Estudar   Oferta Formativa   Licenciaturas  Marketing

Marketing

 
Code 9205
DepartmentManagement Department
Degree Licenciado (bachelor)
Registry

Initial registry:
R/A-Ef 732/2011 from 18-03-2011
Changes registry:
R/A-Ef 732/2011/AL01 from 11-07-2019

Duration 3 year(s)
Regime Daytime
National entrance exams One of the following:
04 Economy
16 Mathematics
18 Portuguese
Course director Bruno Emanuel Morgado Ferreira
Course Secretariat

Maria de Lurdes Silva Duarte  +351 232 480 597

Natália de Lima Figueiredo     +351 232 480 597

 


Curricular structure

1st Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
Economics and Society 19,5 39 - - 5
Business English I - 39 - - 4
Principles of Management 19,5 39 - - 5
Introduction to Marketing 19,5 39 - - 6
Mathematics Applied to Marketing 19,5 39 - - 6
Information Systems for Business Management - - 39 - 4
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

1st Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
Consumer Behaviour 19,5 39 - - 6
Law Applied to Marketing - 39 - - 4
Statistics Applied to Marketing 19,5 39 - - 5
Sales Force and Commercial Negotiation 19,5 19,5 19,5 - 6
Business English II - 39 - - 4
Fundamentals of Accounting 19,5 39 - - 5
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

2nd Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
Advances in Marketing - 39 - - 4
Promotion - 19,5 39 - 5
Creativity and Innovation - 19,5 19,5 - 4
Design and Modelling - 19,5 39 - 6
Services Marketing - 19,5 39 - 5
Multimedia Production I - - 58,5 - 6
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

2nd Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
Branding - 19,5 19,5 - 4
Distribution and Merchandising - 19,5 39 - 5
Production and Materials Management - 19,5 39 - 6
Logistic and Operational Management - 19,5 19,5 - 4
Multimedia Production II - - 58,5 - 6
Advertising - 19,5 39 - 5
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

3rd Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
Entrepreneurship - 39 - - 4
Market Research - 19,5 39 - 6
Digital Marketing - 19,5 39 - 6
Sensorial Marketing - 19,5 19,5 - 5
International Business - 19,5 39 - 5
Option I 4
       Event Marketing - 39 - - 4
       Sector Marketing - 39 - - 4
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

3rd Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
Funding and Investment Decisions - 39 - - 4
Option II 4
       Corporate Strategy - 39 - - 4
       Quality Management and Certification - 39 - - 4
Option III 13
       Work Placement - - - 19,5 13
       Project Work - 19,5 - 19,5 13
Free Option I 4
Human Resources 19,5 39 - - 5
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

Scientific areas

Areas ECTS
Law 4
Management 53
Foreign Languages 8
Marketing 67
Mathematics 11
Information Technology 12
(*) Areas of optional course units 25
Total 180

(*) Areas of optional course units ECTS
Management 8
Marketing 34

Oferta Formativa

Candidaturas

Matrículas - Diplomados
Vias Profissionalizantes

Inscrições Letivas

Departamentos/Área

Serviços Académicos

Serviços Informática

Biblioteca

Redes Sociais Facebook e Google+

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Escola Superior de Tecnologia e Gestão de Viseu
Campus Politécnico
3504-510 Viseu

Telefone: +351 232480500
Fax: +351 232424651
E-mail: estgv@estgv.ipv.pt

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